Rylan Clark-Neal hosts the new Christmas themed series of Buy It Now.  The series gives sellers and inventors the opportunity to showcase their innovations and sell them to an audience of real shoppers.

Sellers have only 90 seconds to showcase their products and impress an audience of 100 potential customers, who then vote if they like the product or not.

Their pitch could lead to a bulk order from the retailers or see them spun off the Revolving Stage Company’s 8m to 10m diameter double revolving stage and replaced with the next seller.