More than one million people took to the streets for London’s annual iconic Pride parade celebrating the LGBT community and promoting its rights.

Around 30,000 people from 472 organisations took part in the march through the capital’s centre on 7 July 2018.

Standing proud and shouting loud in support of the LGBTQ community, W London Hotel showcased its bold personality with the invitation to “Be Who You Are. Wherever You Are” on their float.

As part of W Hotel’s display, The Revolving Stage Company supplied a 1.2m diameter revolving plinth that rotated their roll top bath throughout the parade.

Photos courtesy of Perfect Cartel / W London Hotel